Another 5 star cover story from Style: Empty Promises: People may be visiting Richmond’s convention center, but there’s little evidence that the region’s $170 million investment is paying off.
I’ve seen a million convention centers, and I rocked them all. Seriously, as a facility, I’ll put our Richmond building up against any of ‘em. Ours is nicer than Baltimore, Atlanta, Boston, NYC, DC, VABeach, etc. But that’s not the point! Here’s why the convention center will never meet any significant ROI and irrational expectations, and it has nothing to do with square footage or amenities.Â
It’s our city, stupid. Richmond is one of the great, great cities to live and work, but as a tourist destination, (in Larry David voice) ehhhh. We’ve got the Civil War thing which a quarter of us are ashamed of, half of us see it as the end of a holocaust, and the other quarter, well, it’s heritage not hate. The Poe thing, he was a transit Richmonder (like Springstein). The Patricia Cornwall thing was cool in the 90s, maybe.  Even the great Byrd/Maymont/VA Museum/Carytown are not easliy public transportation accessible for out of town conventioneers. There’s just not that many “must see”  landmarks in the 804 relative to other locations.  Â
Which leads us back to the kind of organizations (think the American Medical Association, National Automobile Dealers Association, National Association of Realtors, The American Bar Association, The AFL-CIO, etc, etc) that the Richmond Convention Center is “competing” for. These monster groups could care less about the wifi capabilities of a particular facility. All they care about are the surrounding attractions, which will draw more people to their meetings.  Baltimore has the harbor. Atlanta has CNN-Coke Museum-Aquarium-NASCAR museum-Buckhead-Braves/Falcons/Thrashers/Hawks-quality strip clubs. NYC has NYC. Vegas has Vegas. VABeach has the Beach. Tampa has the beach AND quality strip clubs.  Â
We’re never gonna compete with those cities for 10-30k conventions, ever. The Richmond Convention Center is destined to host state Republican/Democrat victory galas every other year, Virginia teacher get togethers, and the occasional local wedding/garden show.   Nothing wrong with that. We were just kinda silly and delusional by creating way more building than we needed.